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Showing posts from September, 2022

1 1 Defining Marketing Principles of Marketing

Not too long ago, marketing mostly consisted of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in purchasing. Thanks to the digital transformation and the rise of new communication channels, marketing has drastically changed over the years. Creating a high level of trust in your brand leads to customer loyalty and repeat purchases. This not only increases revenue but also leads to great reviews both online and by word of mouth, which is still one of the most effective types of promotion. From content Marketing to PPC campaigns and more, there are many digital marketing channels you can use to your advantage. Which digital marketing channels you use often depends on your goals, audience, and budget. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased vi...

Cybersecurity and Infrastructure Security Agency: Actions Needed to Ensure Organizational Changes Result in More Effective Cybersecurity for Our Nation

Until replacements can be made in customers’ installations, Fresenius Kabi recommends users rely on CISA’s recommendations for temporary alternatives. Health care delivery organizations are advised to follow the recommendations published by CISA and Fresenius Kabi to avoid cybersecurity risks that could affect the safety and essential performance of the Fresenius Kabi Agilia Connect Infusion System. Medtronic issued an Urgent Medical Device Correction to inform medical device users of this cybersecurity risk and included actions and recommendations for users to take. CISA concurred with this recommendation and in September 2021 stated that the agency's human capital office is currently working with to develop a framework for the workforce planning strategy, with the final product aligned to the goals, objectives, and priorities articulated in CISA's strategic planning. Once the agency provides documentation of its actions we plan to verify whether implementation has occurred...